Do the right thing! If you cannot afford a Beth Gully original logo, then this DIY worksheet is a MUST! Get all of Beth's secrets using this step by step guide.
In about 20 minutes you will be able to identify and sketch the elements your logo must include to be successful. Now you can hire a lower cost designer knowing you have the keys to evaluate their design to assure it meets your goals.
This HIGH TECH vs HIGH TOUCH (HT2) SCALE SYSTEM© is a tool to help business owners achieve a high profile logotype design on a shoestring budget. From Gully's award-winning expertise in logo design over the past 29 years, and with more than 400 logos in her portfolio, she was recently able to dissect her 'intuitive process', simplifying her artistic and objective-driven method.
Using these worksheets you'll be able to create the perfect design. Once sketched, you can create your own final artwork depending on your skill level. Use your desktop with your design software program or use an online website. (Now that you know what elements to include in your design you can quickly select the right design from those offered on a website.)
These tools will help you assign a unique HT2 number to your business that will match up to a series of font styles, cases and formats to bring the perfect balance to your logotype*, and thus reflecting the essence of your company to your target audience.
*A logotype is a font treatment representing the company's name.
Sample worksheet pages from Step 2 and 3 are shown below. Step 1 and 4, are critical to understand your HT2 number and how it will become your logo.
What you can expect to pay for a logo:
Independent Designer/Beth Gully - $5000
College Graduate/Online Website - $50-$500
Do-It-Yourself Guide - by Beth Gully - Only $19.95
DIGITAL DOWNLOAD -
9-page worksheet guide
Full color. 8.5" x 11"
Please purchase a separate worksheet guide if sharing with a peer from another company.
After your purchase is complete, you'll see a prompt to click the green download button. A box will indicate "Preparing Your Downloads". Once that is complete you will receive an email with a link to the digital document.